The official blog of Wesley Murph

Podcast - Wesley Murph The Marketing Maniac

Episode 31 – David Garfinkel

By Wesley Murph

Jan 9, 2015 Podcast0 Comments

David Garfinkel has been named “The World’s Best Copywriting Coach” … thanks to his unique ability to turn wanna-be ink slingers …

Into masterful copywriters.

Guerrilla Marketing extraordinaire Jay Conrad Levinson said:

“David Garfinkel is a treasury of inside secrets about direct response marketing. The information he presents flows directly from his mind to your bank account.”

Speaker and author Tony Alessandra said:

“David Garfinkel has a knack for translating the mysteries of direct mail into simple, effective money-making strategies that any sales professional, business executive or entrepreneur can use. I’ve personally used David’s services and I recommend him highly!”

And rightfully so.

Because David was a guest on episode #31 of The Marketing Maniac Show …

Where he revealed many of his top-secret strategies for grabbing and holding attention with the written word.

Press play on the tab above.

And enjoy.

Episode #30 – Brian Tracy

By Wesley Murph

Dec 12, 2014 Podcast0 Comments

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

Brian was also a recent guest on The Marketing Maniac Show, where he discussed ways to help you become more successful … more productive … and more wealthy.

Click on the “play button” above to listen to the show. And for more information about Brian Tracy, check out:

www.BrianTracy.com

Episode 29 – Roy Furr

By Wesley Murph

Nov 29, 2014 Podcast0 Comments

One of the preeminent ink-slingers in direct response is guy named:

Roy Furr.

Most recently, Roy penned the sales letter for the Titan’s of Direct Response, which garnered the attention of behemoth Gary Bencivenga.  Gary was so impressed, here’s what he said about Roy’s copy:

“Great job on the seminar copy! It’s very hard to write for other writers … doubly difficult when they are copywriters … and triply challenging when it’s about their bios!
But you did it … and your promo sings.”

What’s more, Roy was a recent guest on The Marketing Maniac Show, where he graciously dropped one marketing “a-ha” after another.

For example:

The #1 tip Roy picked up from Gary Bencivenga.  And how this secret helped Roy snag the writing gig for The Titans.

Roy’s secret to devouring hundreds of hours of podcasts in minutes.  And how Roy’s secret can make you 150% smarter, very quickly.

The advice Bill Bonner gave Roy for starting a promotion.  And how this makes writing a cinch.

Roy’s million dollar secret.  And how this idea is done by elite A-list marketers only.

What Clayton Makepeace told Roy to do to write better copy.  And how this tip can help you write “must read” copy.

Roy’s favorite book — and how it can add dozens of new clients to your business FAST.

Roy’s favorite marketing guru.  And how this guru helped turn Roy’s copy from good to great. (Hint: It’s not Gary Bencivenga, Gary Halbert or Dan Kennedy.)

Want to tell captivating stories? Then do what Roy did, and you’ll possess this uber persuasive skill.

And more.

Listen to Roy’s interview above — and make sure you check him out at www.RoyFurr.com.

Episode 28 – Bond Halbert

By Wesley Murph

Nov 15, 2014 Podcast0 Comments

Bond Halbert grew up at the feet of perhaps the greatest copywriter to ever lay ink to paper — the one, the only, Gary Halbert.  As a result, Bond absorbed thousands of hours of “hands on” instruction on the delicate art of persuasion.

Here’s what a few of today’s top copywriters and direct marketers had to say about Bond Halbert:

“Bond is on my short list (very short list) of people I call when I have a marketing problem… or… for that matter, ANY problem.”
Scott Haines
Professional Copywriter

“Twice, for me, without my even asking, Bond has seen the strengths and weaknesses of my products, and come up with the perfect description that has generated maximum sales. I didn’t see the flaws myself until Bond pointed them out.”
David Garfinkel
Author of Breakthrough Copywriting

“…I never doubt their instincts in business, and I know first-hand that they sucked up every detail of marketing wisdom from their dad possible. They have the Halbert mojo…”
John Carlton

What’s more, Bond was a recent guest on another hellaciously fun and informative episode of The Marketing Maniac Show.  To listen, click on the podcast above.  And let Bond Halbert share the wisdom he acquired under the tutelage of his father, Gary Halbert.

Episode 27 – Kim Krause Schwalm

By Wesley Murph

Nov 1, 2014 Podcast0 Comments

Kim Krause Schwalm is one of the top copywriters alive.

Not only has Kim written dozens of controls for top direct response marketing companies both in the U.S. and abroad.

But she also helped launch Phillips Publishing’s multi-million dollar nutritional supplement business and even named the new company, Healthy Directions. And she was the first female copywriter to ever get a Boardroom control – beating a prior 7-year control.

Clayton Makepeace said, “Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank…”

Lucky for you, Kim was gracious enough to be a guest on The Marketing Maniac Show … where she revealed many of her control-busting secrets. Give a listen, and enjoy!

Episode 26 – Fred Catona

By Wesley Murph

Oct 18, 2014 Podcast0 Comments

Fred Catona is the Founder and Chief Marketing Strategist for Bulldozer Digital, a full-service advertising and marketing company that specializes in Digital Convergence Marketing.

Fred has been featured in the Wall Street Journal, USA Today, Philadelphia Inquirer, Entrepreneur Magazine and over 100 TV, radio, magazine and online media outlets.

Jay Walker, the Founder of Priceline.com, turned to Fred and Radio Direct Response in 1995 to launch Priceline.com whose valuation grew to $20 billion in just 18 months. RDR has had numerous successful advertising campaigns with other notable companies such as Free Credit Report.com and Disney Online.

Fred was also one of the featured speakers at Brian Kurtz’s legendary “Titans of Direct Response” event.

www.FredCatona.com

Episode 25 – Tom Hopkins

By Wesley Murph

Oct 4, 2014 Podcast0 Comments

Tom Hopkins is perhaps the greatest sales trainer of the 21st century.  Why?

Cause Tom’s trained over 4,000,000 people, on five continents, during his high-energy seminars.

Tom Hopkins is also the author of fourteen books, including “How to Master the Art of SellingTM,” which has sold over 1.4 million copies worldwide. This mega-selling book is considered a must-have reference guide for top selling producers in every field of sales. He has also authored three selling-skills books in the popular “…for Dummies®” series.

Lucky for me and you, Tom was a recent guest on The Marketing Maniac Show – where we rapped about new ways to sell in today’s tech-savvy, competitive market.

www.TomHopkins.com

Episode 24 – John Carlton

By Wesley Murph

Sep 20, 2014 Podcast0 Comments

Who is John Carlton?  From the words of John’s website …

“John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees.  Other marketers also call John “the most respected writing teacher alive”… and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.”

The simple truth is … if you want to write eyeball-grabbing … attention-getting … money-pulling sales copy, then John is perhaps the single best person you could turn to.  That’s why is was super-cool when John talked marketing shop with me, on a recent episode of The Marketing Maniac Show.

Also on the show was my good friend … and a spectacular copywriter too — Brad Petersen.

So give a listen.  Take notes.  And enjoy the money-making nuggets John and Brad dished out.

www.John-Carlton.com

www.BradPetersen.com

Episode 23 – Debbie Stanley

By Wesley Murph

Aug 30, 2014 Podcast0 Comments

Debbie Stanley is a list broker extraordinaire.  That’s because for the past two decades, Debbie’s helped some of the biggest direct marketers grow their bottom line with direct mail.  How?  By choosing the mailing lists that’s ripe with “ready to buy” prospects for clients with money in hand.  Her clients have included:  Sun Chlorella USA, Nature’s Way, Advanced Nutritional Products and many more.

Debbie Stanley also owns DS Direct Communications.  She’s worked with top copywriters Kent Komae … Brad Petersen … and Susie Belttari.  And Debbie’s willing to help you grow your business via direct mail too.

For more information, or to reach Debbie, go to:  www.DSDirectRespose.com.

Episode 22 – Jack Trout

By Wesley Murph

Aug 16, 2014 Podcast0 Comments

Jack Trout is recognized by millions as THE expert on positioning.  That’s because he wrote the book on it. A book that many business and marketing experts believe is perhaps the greatest business and marketing book, ever.  Why?  Because business starts with positioning.  Nail your positioning, and gobbling up marketshare becomes a cinch.

Lucky for you, Jack Trout took time from his busy speaking and writing schedule to be a goest on The Marketing Maniac Show.  During this show, Jack spilled the beans on how any small business owner (including you) can find an unbeatable position in today’s crazy-competitive world.

Listen to the show.  And enjoy Jack Trout’s pinpoint advice.

www.TroutandPartners.com

Episode 21 – Bob Bly

By Wesley Murph

Jul 26, 2014 Podcast0 Comments

Freelance copywriter Bob Bly has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.

Bob has also authored more than 70 books including: The Complete Idiot’s Guide To Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.).

His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.

And, Bob’s won a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing.

For more about Bob Bly, check out:

www.Bly.com

Episode 20 – Brian Kurtz

By Wesley Murph

Jul 19, 2014 Podcast0 Comments

Who is Brian Kurtz?

Brian landed at Boardroom in 1981. And over the next 33 years, Brian catapulted Boardroom from a fledgling $3 million pipsqueak to a $100 million marketing behemoth. He’s rubbed elbows with (and learned from) “greats” like Dick Benson … Gary Bencivenga … Parris Lampropoulos … Arthur Johnson … Clayton Makepeace … Greg Renker … and hundreds more. He’s mastered direct mail … infomercials … and online marketing. And to throw a cherry on Brian’s sundae:

Brian is one hell of a nice guy. In fact, whenever I talk with Brian, I know he’s going to do (or say) something nice to me. And whenever the moment arrives, I do my darndest to repay the favor — although I oftentimes fall short.

For more about Brian Kurtz, check out:

www.BrianKurtz.me

www.TitansofDirectResponse.com

Episode 19 – Jim Rutz

By Wesley Murph

Jul 5, 2014 Podcast0 Comments

For the past 40 years, Jim Rutz has been an in-demand copywriter due to his creative, eyeball catching copy.  His clients are a “who’s who” of top direct response marketers.  Most of Jim’s pieces become longstanding controls.  As a result, many consider Jim the greatest mail order copywriter of all time.  In Jim’s own words, “The only person I struggled to beat was Gary Bencivenga.”  And while Jim retired long ago, I was able to track him down … at his home in Colorado … and pepper him with sales and marketing questions … during another episode of The Marketing Maniac Show.

Episode 18 – Steven Dworman

By Wesley Murph

Jun 30, 2014 Podcast0 Comments

TV marketing expert and infomercial “king” Steven Dworman recently sat down and talked everything direct marketing on The Marketing Maniac Show.

Steven authored the book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales.  

He’s also consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others.

He’s been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few.

And he was responsible for many huge successes in the infomercial industry such as Total Gym, which grossed close to $1 billion in sales.

Episode 17 – Ken McCarthy

By Wesley Murph

Jun 7, 2014 Podcast0 Comments

Internet marketing “godfather” … author … speaker … and damn-nice person Ken McCarthy, sits down and talks marketing shop with Wesley Murph — during another episode of The Marketing Maniac Show.

Episode 16 – Patrick Bove

By Wesley Murph

May 24, 2014 Podcast0 Comments

Senior Agora copywriter Patrick Bove, sat down and rapped direct marketing … lead generation … big idea gathering … and everything in between with Wesley Murph for another exciting episode of The Marketing Maniac Show.  One of the key things covered was what’s called “The RADIO Test”.  This is Mike Palmer’s unique way of generating (and testing) big ideas.

Episode 15 – Joe Sugarman

By Wesley Murph

May 17, 2014 Podcast0 Comments

Joe Sugarman is arguably one of the greatest direct response marketers to lay pen to paper. He perfected the informercial. He pioneered 800-numbers. And he’s made millions of dollars from products like Blue Blocker sunglasses. Recently, Wesley Murph interviewed Joe Sugarman on a new episode of The Marketing Maniac Show.  And during that episode Joe reveals what he believes is the most important part to a marketing campaign.

Episode 14 – Carline Anglade Cole

By Wesley Murph

May 10, 2014 Podcast0 Comments

Million dollar copywriter Carline Anglade Cole sits down and talks marketing shop with Wesley Murph, on another edition of The Marketing Maniac Show.

Episode 13 – Bill Cates

By Wesley Murph

May 3, 2014 Podcast0 Comments

Referral marketing expert Bill Cates sits down and talking marketing shop with Wesley Murph on The Marketing Maniac Show.

Episode 12 – Jason Stephens

By Wesley Murph

Apr 19, 2014 Podcast0 Comments

Celebrity voice impersonator sits down and talks marketing shop with Wesley Murph on The Marketing Maniac Show. On the show, Jason reveals how any small business owner can make money using a voice broadcast.

Episode 11 – Michael Fleischner

By Wesley Murph

Apr 12, 2014 Podcast0 Comments

SEO expert … author … and online reputation management specialist Michael Fleischner talks marketing shop with Wesley Murph on episode 11 of The Marketing Maniac Show.

Episode 10 – Karl Iglesias

By Wesley Murph

Apr 5, 2014 Podcast0 Comments

Author, screen play writer and emotional writing expert Karl Iglesias sits down and talks shop with Wesley Murph on The Marketing Maniac Show.

Episode 9 – Aaron Gansky

By Wesley Murph

Mar 29, 2014 Podcast0 Comments

Hook writing expert and author Aaron Gansky sits down for an interview on The Marketing Maniac Show with host Wesley Murph.

Episode 8 – David Deutsch

By Wesley Murph

Mar 23, 2014 Podcast0 Comments

Direct response copywriter and marketing genius David Deutsch talks marketing “shop” with Wesley Murph.

Episode 7 – Richard Armstrong

By Wesley Murph

Mar 21, 2014 Podcast0 Comments

New interview with legendary direct response copywriter Richard Armstrong, who’s perhaps the best storyteller to ever used words to sell products.

Episode 6 – Scott Haines

By Wesley Murph

Mar 19, 2014 Podcast0 Comments

New interview with Gary Halbert’s famed copywriting protege Scott Haines.

Episode 5 – Brian Keith Voiles

By Wesley Murph

Mar 17, 2014 Podcast0 Comments

New interview with direct response copywriting superstar Brian Keith Voiles.

Episode 4 – Brad Petersen

By Wesley Murph

Mar 14, 2014 Podcast0 Comments

Interview with direct response copywriter Brad Petersen, who’s one of Clayton Makepeace’s top proteges.

Episode 3 – Josh Manheimer

By Wesley Murph

Mar 12, 2014 Podcast0 Comments

Interview with control buster Josh Manheimer who’s perhaps one of the best direct mail copywriters alive.

Episode 2 – Ted Nicholas

By Wesley Murph

Mar 11, 2014 Podcast0 Comments

Billion dollar copywriter Ted Nicholas reveals the single best way to grow a small business.

Episode 1 – Barry Maher

By Wesley Murph

Mar 10, 2014 Podcast0 Comments

Bestselling author and sales trainer Barry Maher reveals how to overcome price resistance when your prospect says your stuff costs too much.