A Man? ... A Marketer? ... A Maniac?
Who is the real Wesley Murph?
From: Maniac Headquarters
Somewherzzzz in Portland, OR
Sunday 11:27 am
Picture this. It was July 15, 1969. And the telephone was ringing at Detroit pizza joint.
The manager answered the phone, and took the caller's order.
Fifteen minutes later, a delivery boy named Richard Davis hopped in his car, and sped down the rain-soaked road to make the delivery.
When Richard arrived at the address, he hopped out of his car as three armed men stuck a gun in his face.
A struggled ensued.
Two shots were fired ...
POW! ... ... POW!
And Richard collapsed to the ground, while his guts spilled to the street like gooey Brie.
He survived, but the incident left him searching for a way to protect himself.
Months later, Richard designed ...
The first all-Kevlar,
Richard tried to sell his new vest to police and the military. But nobody believed it could stop a bullet.
So here's what Richard did:
During his sales presentation, Richard would ask an audience member for their gun. He would then aim the gun at his own chest, and pull the trigger!
Petrified spectators saw that Richard's vest had in fact stopped the speeding bullet.
Orders flooded in.
And Richard's company (called Second Chance Body Armor) became gargantuan ... until Richard eventually sold it for $45 million.
And the point to remember?
If you want to sell more ... lots more ... with hardly any resistance from your prospects ... then include a powerful proof element in your sales presentation ... and orders will flood into your business.
And speaking of powerful proof elements, how I about I introduce myself, and unbridle mine?
Hi! I'm Wes.
And I get paid to get people to buy things.
Some call me a copywriter. Others call me annoying.
The bottom line is, I sell things to people using ink and the alphabet. And while I'd love to tell you that I raised myself from picking strawberries to studying Socrates at Harvard ...
That wouldn't be true.
I went to a regular college.
I nearly flunked out.
I was lost ... confused ... and wondering if I was destined to burger flipping, when I took a Nutrition 101 course and 'got hooked'.
Eventually, I graduated with a 3.7 GPA in Nutritional Science.
I then went to graduate school.
I graduated (again).
I became a Registered Dietitian.
And soon after, I hit the pavement selling medical nutrition to doctors ' nurses ' dietitians ' speech language pathologists ' and every other healthcare contact you can name.
I made plenty of papery green stuff.
I bought a cookie-cutter house in San Diego. I got married. I had a gang of friends, and was livin' large when ...
One day, I came home from a long day of selling, and announced to my wife that I was quitting my high-paying sales job ' in ' order ' to ' start ' a '
Looking back, my wife should have locked me in the nearest rubber room. Instead, she injected hope into my cockamamie plan.
Fast-forward a few months:
And once my pet business opened, I needed customers.
And since I couldn't knock on doors like I had in medical sales, I headed to the local Barnes and Noble, where I stumbled upon a book about direct marketing.
I used this book to write hundreds of direct marketing campaigns to get customers ' referrals ' and repeat sales.
And quickly, my business went from nobody to lots-of-bodies.
Here, take a look:
I landed in the newspaper '
I wrote a column for the local paper '
I was on the cover of pet trade publications ' and even wrote a column for this one '
I attracted celebrity clients such as legendary NFL and NCAA football coach Norm Chow ... 86 Red Sox player Steve Lyons ... bestselling mystery author Dean Koontz ... Pam Anderson ... Dancing with The Stars Anna Trebunskaya and Jonathan Roberts ... comedian Tracy Morgan ... and Sons of Anarchy actors Ron Perlman and Kim Coates.
I even got Elvis to promote my business ...
I knew I had a knack for writing sales copy when ...
Dan Kennedy & Bill Glazer flew me to the Super Conference ... and crowned me the 'winner' in front of thousands of the world's best direct marketers.
I got to meet Ivanka Trump during that trip ...
And here's what Bill Glazer said about me ...
Next, I won 2nd place in Clayton Makepeace's contest '
I even worked briefly with legend Jay Abraham since my pet business was a sneeze away from Jay's office.
But after a lot of thought, I decided to leave this busy-as-a-termite-on-a-woodpile pet business ...
In order to become a full-time direct response copywriter.
And once again my lovely wife supported me, which makes me wonder ...
Who's CRAZIER –
Her or Me?
Here are a few things I've accomplished with ink and the alphabet:
I've written campaigns for Agora ... Soundview ... Miracle Breakthrough Labs ... Hampshire Labs ... Worldwide Herbals ... Craig Huey ... and many others.
As I write this, I have five controls in the mail.
One client said this about me:
I've also written copy with ' and been graciously mentored ' by some of the best (and most patient) direct response copywriters to ever lay ink to canvass, including: Parris Lampropoulos ... David Deutsch ... Brad Petersen ... and Scott Haines.
And, if you rummage around my website, or go to Apple iTunes, you'll see that I've interviewed sales and marketing greats:
Ted Nicholas ... NY Times Bestseller Daniel Pink ... copywriting superstar David Deutsch ... control buster Josh Manheimer ... million dollar copywriter Brain Keith Voiles ... legendary copywriter Richard Armstrong ... referral magician Bill Cates ... Gary Halbert's top prot'g' Scott Haines ... and many, many more!
These are some of the savviest folks in business.
And their secrets can help you grow your business faster than I can wolf a Koi Fusion burrito (which happens to be my favorite food cart in Portland).
For now, how about we shift gears and talk about the fact that I wasn't the easiest kid to raise.
No ... scratch that.
I was a humong-O pain in the bung-holeeee-O.
Because I had more energy than a case of Monster Energy Drink. So what do you do with a kid bouncing off the walls?
My parents chose:
I played anything with a ball and a scoreboard. And I quickly exceled in sports too. In fact, playing them was what I needed to burn off energy.
Here ' take a look at a few pictures:
And since I've mentioned her several times, here's another picture you should see ...
What you're looking at is a picture of my wife 'Montreal' and our 12-year-old ... half blind and going deaf (but always hungry) ... black lab named Elliot.
I can't thank Montreal and Elliot enough.
So that about does it for me.
But before we turn-off the music and scamper out of this party, I want to leave you with one last story that explains why I've dubbed myself The Marketing Maniac:
It was December 2, 2006.
And I had just opened an 850-square-foot pet business in Hermosa Beach, California.
To drum up business, I was sitting in my store, writing a sales letter to dog owners with dirty pooches ...
When the chime on my door ...
I looked up, and noticed a figure standing in my business.
But I couldn't get a read on this shadowy person because their head was wrapped in gauze bandages ... like they were either coming from a hospital or going to a Halloween party.
So I got up, and walked towards the bandaged stranger.
When the cryptic person began waving a piece of paper at me.
'Ahhhhhhh ... you got my letter,' I said.
'Yes ... and I came to talk about it,' the bandaged lady said.
Bandaged Lady said she was driving home from her plastic surgeon's office, when she decided to see who had mailed her this letter ... and so many like it.
The letter in Bandaged Lady's hand wasn't your run-of-the-mill sales letter.
It was written in my dog Elliot's voice.
And it was addressed to her dogs ... Harold and Baines.
How did I know Bandaged Lady owned two dogs named Harold and Baines?
A few weeks before, I'd asked City Hall for a list of dog owners who'd paid for a dog license. And since this list is public records, I received an Excel spreadsheet with the address of thousands of dog owners near my business.
Even better, the list included the names of the dogs.
So imagine that:
As Bandaged Lady picked up her mail ... sitting atop her bills, pizza coupons and credit card applications ... was a letter written to her two dogs.
How could Bandaged Lady ignore it?
In fact, I'd bet all the syrup in an IHOP that Bandaged Lady read every word of that letter before she read anything else ... because ... after all ... when had she ever received a letter addressed to her dogs?
And Bandaged Lady wasn't the only one.
The sales letter in Bandaged Lady's hands ... and hundreds like it ... helped me build that pet business we were talking about a few minutes before.
But that's not the end of the story:
You see, as Bandaged Lady walked out of my business, she turned and said ...
'You do so much marketing,
you should call yourself
The Marketing Maniac ...'
I thanked her for the compliment.
And the idea was birthed.
Thanks for reading, and best of luck.
Blow your competition to smithereens,
The Marketing Maniac